5 SEO Tips for Ecommerce Fashion Brands
Do you want more people to find your fashion brand online?
If so, you’ll need to focus on optimizing your ecommerce site’s SEO.
According to Search Engine Journal, 49% of marketers report that organic search has the best ROI compared to other marketing channels.
If you aren’t investing in your SEO yet, you’re leaving money on the table.
Most fashion brands are started with high hopes of success. But, if you don’t have eyeballs on your products, then you’ll never reach the mountain top.
Here are 5 SEO tips you need to implement if you want to increase your brand’s visibility and customer-base.
1. Create User-Friendly Product Pages
When most people think about SEO, they often think about keyword research first.
However, a good SEO strategy all starts on your site.
If people are quickly leaving your site due to a poor user experience, this tells Google that your website isn’t providing people with the answers they need, lowering your ranking.
You need to make sure you’re optimizing your website so when people do show up, they have a good user experience.
For ecommerce fashion brands, one of the first places to start is your product pages.
You need to make your product pages easy to browse and shop so your visitors can find exactly what they want.
If you sell t-shirts, make sure you have bright, clear photos of the shirts. Give your visitors a quick option to click between different sizes, colors, and styles.
Don’t hide the add to cart button. Make it very clear and bold.
Write clear, engaging copy in your product descriptions.
And, if relevant, add related product suggestions below for your visitors to continue browsing.
2. Use Different Visuals: Photos, Videos, GIFs
As a fashion ecommerce brand, you need to rely heavily on visuals to showcase your products.
Engaging visuals are fundamental to solid SEO for online clothing, apparel, lifestyle, and jewelry stores.
High-quality photos are a necessity for any fashion brand. Make sure you’re using photos with models as it helps site visitors visuals the product on themselves.
You should also experiment with using videos or GIFs on your site. Not only will these help show off your products more, but it will also keep your visitors engaged—leading to increased time on your site.
Just keep in mind that videos and GIFs shouldn’t replace static images on your product pages. They should only supplement them.
Something you should keep in mind: The more images you have on your site, the longer it will take to load which can hurt your SEO. This becomes even more improtant with larger file sizes like GIFs and videos.
Make sure you’re compressing your images and other visuals before uploading them to your site to keep your page loading speed up.
3. Create Simple Navigation
Your goal as an ecommerce brand is to ensure you make it as easy as possible for your visitors to find what they need and place their order.
This is only possible with user-friendly navigation.
When someone lands on your site, they want to be able to browse your products easily. If your navigation is difficult, confusing, or disorganized, they’re more likely to exit your site for your competitor.
Some brands will try to be too fancy and they’ll put their navigation in an unusual spot. There’s a time and place to be unique, but navigation is one place you don’t want to be. You want it to be simple. Place it at the top of your site.
Create simple categories. For intstance, if you sell women’s clothing, your main categories might be: shoes, dresses, jeans, and accessories. You could also add in “New” as a category to take your visitors to your newest releases.
4. Target Relevant, Long-Tail Keywords
Keywords are simply the search terms your audience types into search engines like Google to find what they’re looking for.
They play a fundamental role in determining exactly where your products will show up in the search results. If you aren’t using the right keywords on your website, you may be missing valuable traffic to your store.
In order to find the right keywords you should be using on your product pages, you need to do keyword research. There are a few platforms you can use like Moz or Ahrefs to do this. Or, you could manually research in Google.
If you sell shoes, it’s going to be difficult to target the phrase “buy shoes” as you’ll be up against bigger companies like Nike and Adidas.
Instead, focus on long-tail keywords. These are keywords that contain three or more words. They’re more specific, which means they won’t result in as many searches as bigger keywords like “buy shoes”. But, they can still generate plenty of targeted traffic.
For instance, if you have a sustainable shoe store, you could focus on the keyword “buy sustainable shoes” or “buy eco-friendly shoes”. If that phrase is still too competitive, and your audience is women, then you could target “buy women’s sustainable shoes” or “buy women’s eco-friendly shoes”.
Once you’ve figured out a list of keywords you want to rank for, use them in your title tags, meta descriptions, and product descriptions where appropriate.
5. Launch a Fashion Blog
For most fashion brands, you’re not just selling a piece of clothing or jewelry.
You’re selling a lifestyle.
One of the greatest ways you can increase your brand awareness is by starting a fashion blog on your site.
Not only is this a great way to get people to engage with your brand, but it’s also super beneficial for your site SEO.
As mentioned above, it’s important to focus on long-tail keywords for your site, especially when it comes to specific products with buyer’s intent. But, it’s also important to focus on keywords in your niche that aren’t necessarily product-focused.
For instance, if you’re a sustainable fashion brand, you could use your blog to rank for keywords related to sustainability and write on those topics. This will help you attract potential customers to your site in a way that aligns with your mission and values.
While it may not provide an immediate ROI, it can help your SEO and improve your brand awareness at the same time—both of which are crucial to focus on as a small ecommerce fashion brand.
